About
Built by the music business, for the music business
Antplify exists to make professional marketing tools more accessible to the independent music community.
Who is behind Antplify
Carlos Escalona Cruz
Founder
Carlos Escalona Cruz is a Latin GRAMMY-winning music executive, producer, and founder of Antplify, an AI-powered music marketing platform built for independent artists, managers, and labels. With more than 20 years of experience across A&R, publishing, artist development, and music technology, he is focused on making professional marketing tools more accessible to the independent music community.
Why we built it
Running ads for a release is a specialist job. The artists and small teams who need it most are usually the ones who cannot hire for it, so the work either does not happen or it happens badly. Antplify reads the track and the listener data first, then builds and runs the campaigns — so a release gets professional treatment without a media buyer on staff.
The background this comes from
A&R
Signing and developing artists.
Publishing
The rights and royalties side of a catalog.
Artist development
Building a career, not just a release.
Music technology
Where the tools are actually made.