Who actually runs your music ads, and whose account they run in

Why “does it run ads?” is the wrong question

It used to be the dividing line. It is not any more. Most music promotion tools now create real ad campaigns: Hypeddit sells ready-to-launch campaigns from $10 a month, un:hurd runs ads across Meta, TikTok, YouTube and Spotify, and Symphony ships an agent whose whole job is advertising.

So “which ones run ads” barely narrows the field. The question that actually changes what you end up owning is this one: whose ad account do the campaigns run in — yours, or theirs? That single distinction decides whether you are building an asset or renting one.

What you accrue in your own ad account

Pixel history compounds. Every visit, click and conversion trains the platform's model on what your listeners look like. Six months of that data makes your seventh campaign cheaper than your first.

Custom and lookalike audiences built from that history are yours. You can use them next release, next year, or in a campaign run by someone else entirely.

Campaign continuity survives cancellation. If you stop paying a tool, the campaigns and the learning stay in your account. You lose the software, not the audience. When campaigns run in someone else's account, none of that is true — you are buying results this month and starting from zero the month you leave.

Where each tool sits

Feature.fm ($0–$39/mo) does not create campaigns; it provides retargeting pixels and leaves the ads to you. Hypeddit ($10/$20/$100) runs Meta, Google and TikTok campaigns in your own account. Symphony ($25/$49/$99) advertises an ad agent and states that your pixels and audiences live in accounts you own. un:hurd (£12.99/mo) runs ads from its own account. Antplify ($49/$149/$399) runs Meta and Google Ads in your account.

Every figure here was checked against the vendor's own pricing page on 17 August 2026. Prices move; re-check before relying on them.

Feature.fm: links and pixels, not campaigns

Feature.fm is a smart-link and pre-save product. Its pricing page lists advertising only as “Retargeting (TikTok, FB/IG, Google, Snap)” — a count of how many pixels each tier allows, from zero on the free plan to unlimited on Pro Artist at $39.

It drops pixels on your links and sends the data to your ad platforms. You run the ads yourself, or you do not run them at all. That is not a criticism. If what you need is a good link page with pre-saves and a fan CRM, Feature.fm does that well and starts free. Just do not buy it expecting campaigns.

Hypeddit: campaigns, in your account, cheaply

Hypeddit's Pro tier advertises “AI-Powered Music Ads with ready-to-launch campaigns” for Spotify songs, artist profiles, playlists and pre-saves, YouTube videos and channels, and TikTok videos.

On spend, its pricing page is unusually direct: “Hypeddit does not add any fees to your advertising spend. You pay only for your subscription, and any ad spend goes directly to platforms like Facebook, Google Ads or TikTok without any extra fees from us.” Ad spend going straight to the platforms means the campaigns run in your account, so everything you accrue is yours.

At $10 for Basic and $20 for Pro it is the cheapest way into real campaigns on this list. There is also a $100 Elite tier, which is worth knowing before anyone describes Hypeddit as “a $20 tool”.

un:hurd: campaigns from their account, not yours

un:hurd is the clear exception, and it says so plainly: “You do not need an ad account as we run ads from our own ad account, removing this barrier most artists have.”

Read that as exactly what it is — a genuine convenience, and a genuine trade. The convenience is real: setting up a Meta Business account, a payment method and a pixel is the step where a lot of artists give up, and un:hurd removes it entirely. At £12.99 a month, if you have never run an ad and want results without the setup, that is a fair offer honestly described.

The trade is that you accrue nothing. No pixel history, no audiences, no continuity. Stop paying and there is no account of yours holding six months of learning about who your listeners are. Which matters more depends on whether you are promoting one release or building a career. Both are legitimate answers.

Symphony: your account, ad platforms unspecified

Symphony positions itself as “the agent company of music”, with named agents including one for advertising, on a credit model where campaigns consume more credits than lighter tasks.

On ownership it is explicit and on the right side of this line: “your fan list, pixels, and ad audiences live in accounts you own.” Its pricing page does not enumerate which ad platforms that agent actually writes to, so this guide does not claim it matches anyone on coverage. If you are evaluating Symphony seriously, ask them directly.

Where Antplify sits, including where it does not win

Antplify runs Meta and Google Ads campaigns in your ad account — the same side of the line as Hypeddit and Symphony. It analyses the track and your listener data first, builds the campaign from that, and you approve before anything spends.

Two honest caveats. It is the most expensive option here, starting at $49 against Hypeddit's $10 and un:hurd's £12.99. If price is the deciding factor, Hypeddit is the better buy and this guide is not going to pretend otherwise.

There is also an agency-managed option where Antplify provisions and holds the ad account for artists who cannot create their own. That puts those artists in the same position as un:hurd users regarding ownership. It is opt-in and not the default, but it exists and you should know before choosing it.

Where Antplify is genuinely different is Meta and Google as a managed pair. Feature.fm does not run Google. Symphony does not say. That matters most if video is central to your release, because YouTube is where video ads live.

What to actually ask before you buy

Whose ad account? If the answer is “ours”, you are renting results. Which platforms — Meta only, or Google and YouTube too? Who decides the targeting: automatic is faster, approval is safer. And what happens when you stop paying — in your own account, campaigns and audiences persist; in theirs, they do not.

There is no universally right answer. There is a right answer for whether you are promoting one single or building something that compounds.