The problem
You are not confused. You are the bottleneck.
It is 9 AM Monday. Meta Ads Manager for the artist releasing Wednesday. TikTok for the one dropping today. Google Ads for a video campaign. A Slack DM asking why last week only produced 400 streams. And the spreadsheet you reconcile spend in before anyone asks whether you are on budget. You know what needs to happen. That was never the problem.