Who actually runs your music ads, and whose account they run in
Most music promotion tools now run real ad campaigns. The question that decides what you end up owning is whose ad account they run in.
Read the guide →Guides
How paid advertising actually works for a music release — written for artists and the people who manage them.
What these guides cover
Paid advertising is where most music marketing budgets go, and it is the part artists get the least straight information about. These guides are written from running real campaigns on Meta and Google Ads for real releases — not from a platform's own marketing copy.
Each one answers a specific question we were asked often enough that a short answer stopped being enough: who actually controls the ad account a promotion tool spends from, whether a general-purpose AI assistant can set up a music campaign end to end, and what you are really buying when you run Meta ads for a release. Where the honest answer is "no", the guides say so and explain why.
Who they are for
Independent artists running their own releases, and the managers, labels and agencies who do it across a roster. No prior advertising experience is assumed, and nothing here requires an Antplify account.
Can you run your own music ads with ChatGPT or Claude?
For Meta, yes — and more easily than most people realise. For YouTube, no, and not because of anything you are doing wrong.
Read the guide →Meta Ads for Music: What They Actually Do (and Don't)
Facebook and Instagram can't see your streams — so why run music ads at all? Which objective to pick, what to spend, and what you're really buying.
Read the guide →